6 Top Tips For Making Great Videos for Social Media
If you want your social media posts to get plenty of engagement and shares, include video. The most shared type of content on social media is visual content, and when it comes to visual content, it doesn’t get better than video. Here are the top ways you can make great videos for social media.
Start With a Plan
One of the reasons video is such a compelling and effective medium for social media is it is easily consumable. All the viewer has to do is watch and listen. But there’s a lot of work that goes into creating the video in the first place. If you don’t want your efforts to be in vain, strategize ahead of time about what type of story you’re telling, whether the video will be part of a series or not, and how much production effort will need to go into each video. Of course, you should also isolate a tangible marketing goal you hope to achieve with your social videos.
Make Your Content Sharable
You might be able to get away with more information-heavy videos on your main website, but when it comes to social media, users have lots of other pieces of content vying for their attention at the same time. Social media is a great place to share videos with humor or focus on creating eye-catching visuals. When you make video content that stands out, you will get more people sharing your posts.
Keep Your Social Media Posts Short
As the saying goes, “I’m here for a good time but not for a long time.” Strategic video campaigns made to an exceptional level of quality can get away with being on the longer side, but regular content you share on social media should be easily consumable in a short amount of time. According to Hubspot, Youtube videos should be around two minutes while Twitter and Facebook posts should range from 45 seconds to one minute. Videos on Instagram are best kept to about 30 seconds long.
Keep Your Videos on Brand
When you’ve built a solid brand people recognize, there’s nothing more jarring to viewers than seeing a video that looks or feels out of place. As users view and share your social media videos, you want them to recognize your unique style of content and connect what they’re watching to your brand.
Show Your Face
One of the best ways to make your business seem more approachable is to include your staff in your videos, whether you’re making an instructional video about how to use a product or you simply want to give a behind-the-scenes look at your office. Showing your employees is a great way to connect with your audience on social media.
Make Your Videos Professional
If you want to get shares, engage viewers, and create the strongest brand possible for your company, it’s a worthwhile investment to work with a video production agency. By making sure your lighting looks great, your audio is clear, and editing is tight, you will generate quality content social media users will love.