When Do You Need to Hire a Professional Videographer?
The decision to hire a professional videographer or work with a video production agency will likely produce worthwhile returns, but it still shouldn’t be made lightly. Ultimately, you’ll want to include video content in your future marketing strategy if you haven’t already to compete in today’s market. But how do you know when it’s time to bring in a professional videographer?
Hire a Professional Videographer when You Have Sales Goals to Reach
Any addition to your marketing strategy should come with an attainable goal, and video marketing is no different. If you are trying to expand to new buyer personas, grow your presence on social media, or just generally boost sales, using a video campaign will help you reach your goals. To do this, you most often can’t simply settle for a video you toss together yourself.
A professionally-made video will earn more views, be shared more on social media, and will generally have more impact compared to a DIY video.
Where Will Your Videos Live?
Not all videos need professional scripting, lighting, and editing to be effective. For instance, if you want to add more video content to your social media pages, particularly Instagram, you won’t need a professionally-produced video every time. In fact, choosing to make a casual video for your story or using the new Reels feature will connect with this audience well.
If your video is going to live on your website, you should hire a professional videographer. Your home page, product sections, or about sections are all great places to showcase your brand and what you have to offer in a way that feels polished.
If you plan to create a Youtube channel, you should also consider hiring a professional videographer. While not all Youtube videos will need to be professionally produced, you also shouldn’t settle for amateur videos every time. Even if you have a good camera and audio setup, you may find hiring a videographer will take a lot of work off of your hands.
Frequency of Your Videos
If you plan on coming out with new videos on a regular basis, it’s best to hire a professional videographer or contract with a video production agency long-term. While you may be able to throw a decent video together without much experience, creating quality videos on a regular basis takes the work of professionals.
Also, you should consider the type of brand you want to create and reinforce for your company. Video content is one of the biggest ways to build a strong brand and convey your company’s level of professionalism to the world. If you pump out low-quality videos all the time, your brand will suffer in the process, no matter which industry you’re in. But if you invest in a professional videographer who can create high-quality videos often, you will enjoy watching your brand grown into one people recognize and respect.
Make sure any videographer you hire understands your goals, communicates with you clearly, and has a proven track record. When you combine all of these elements together, you’ll find that hiring a professional videographer will be more than worth it.